In 1976, Sanmac Corporation started business as a vending machine distributor in Tokushima Prefecture on the island of Shikoku. To let the world know more about Tokushima Prefecture, Sanmac Corporation started production and distribution of various drinks such as energy drink, mineral water and RTD tea that are made from locally-grown produce and ingredients and canned coffee that is made to match the residents’ taste preferences and features a proud local festival, called Awaodori, designed on the can package.
Located in the eastern part of Shikoku, Tokushima Prefecture receives all blessings of nature – mountains, rivers and oceans. You will find an abundance of unique traditional food made with the abundant produce from land and sea. In a 400-year-old summer festival Awaodori, over 1.2 million people around the world get lost in dancing and sharing the exciting atmosphere throughout the four feast days. The grandeur of nature and traditional hospitality has grown enterprising and open-minded spirits in Tokushima residents. You will find a big friendly smile on everyone’s face you see when visiting!